Numbers from a variety of independent sources suggest that Puerto Rico is seeing the benefits of Discover Puerto Rico’s strategy, with a positive rebound in the island’s local tourism economy and many positive signs pointing to continued recovery on the horizon. Much of the island’s Destination Marketing Organization’s (DMO) success can be attributed to “the […]
When ToroVerde was inaugurated in May 2010, many doubted it would be a success. And as it grew from idea to reality, we had to hear many “No’s.” But each one gave us more strength to continue and to overcome these challenges. Some of the negativity was understandable. Our adventure park is in the mountains, […]
The Tourism Business Council recommended promoting areas of tourist interest in Puerto Rico through the investment of federal money, to promote self-sufficiency and sustainable economic development. “It’s imperative that a portion of the federal funds that the island has received are invested in a long-term economic development plan in which tourism is the spearhead,” said […]
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