Discover Puerto Rico and the Puerto Rico Tourism Co. on Monday unveiled separate but similar promotional strategies to jump-start tourist activity, which has declined significantly over the past several months since COVID-19 arrived at the island. While the Tourism Co.’s effort seeks to mobilize some 410,000 residents to vacation on the island during the summer […]
Discover Puerto Rico is executing plans based on research, which shows consumers are committed to travel and to receive information from destinations on where to travel next, organization officials said during a virtual industry update. “The organization has kept Puerto Rico top-of-mind since the beginning of the COVID-19 lockdown and is eager to tell consumers […]
The Private Alliance for Economic Growth of Puerto Rico has launched a campaign called “Bring Tourism Back,” to aimed at supporting the resumption of the tourism industry on the island after the blow the sector has experienced due to the COVID-19 pandemic. “We believe that this effort can be the bridge to sustained and sustainable […]
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
