A panel of travel industry experts met this week in Washington, DC to shed light on trends and the ways in which today’s unique set of circumstances have influenced business travelers, leisure travelers, and groups, as well as the economy and society.
The Puerto Rico Hotel and Tourism Association revealed Wednesday a series of key findings that prove Puerto Rico still has opportunities and the potential to lead in tourism in the Caribbean region, if the tourism ecosystem is developed with better in-depth market insights, and strong public-private partnerships.
Gov. Ricardo Rosselló met one of his campaign promises Thursday with the signing of the law creating an independent Destination Marketing Organization to handle branding and marketing efforts for Puerto Rico as a tourism destination.
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