The Foundation for Puerto Rico released a study that shows that beyond establishing a Destination Marketing Organization, or DMO, for Puerto Rico, the island has a pressing need for a destination management plan.
The Puerto Rico House on Monday approved a bill submitted by Gov. Ricardo Rosselló that seeks to create a Destination Marketing Organization to improve tourism promotional efforts for the island.
The Puerto Rico Hotel and Tourism Association unveiled Thursday a study that confirms tourism as the sector that can provide “quick stability and economic growth” to Puerto Rico.