New York — When it comes to selling cars in the Americas, Toyota has found a very vibrant and accepting market in Puerto Rico, where it has a tight grasp on about 30 percent of the auto sales quota, which in comparison to the rest of North America is significantly high.
Puerto Rico’s auto sales continue to take a beating this year, with 9.3 percent fewer units leaving dealerships in February, when 7,166 cars were signed away to their new owners.
Toyota Credit de Puerto Rico, the only captive finance company in the market, is preparing to face challenges in the short and long term under the leadership of its new CEO Brett Beals, a veteran executive, with more than 18 years of experience in the field, who took office last June.