Global public relations and communications firm Burson-Marsteller recently released “Twiplomacy,” an annual global study of world leaders on Twitter, which showed that more than three-quarters (77.7 percent) of world leaders have an account on that social media platform and two-thirds (68 percent) have made mutual connections with their peers.
The role that social media plays in today’s business world is gaining more ground with each passing day, making it crucial for companies to manage their online presence proactively and virtually in real-time.
“Follow2unfollow,” the Twitter-led campaign developed as a crime deterrent, won multiple Lion Awards recently at the Cannes Lions Festival in the south of France. The campaign, led by Starcom MediaVest Group Puerto Rico for the Puerto Rican government, won a Silver and a Bronze Public Relations Lions, a Bronze Promo & Activation Lion and a Bronze Media Lion.
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