Puerto Rico consumers are spending 4 percent less on their groceries this year, in comparison to 2015, to $406 from $425 a month, representing the lowest out-of-pocket expenditure registered in the last decade, this year’s edition of the Puerto Rico Marketing, Industry and Food Distribution Chamber’s Consumer X-Ray study revealed.
The 21st edition of the Marketing, Industry and Food Distribution Chamber’s “Consumer X-Ray” study shows a Puerto Rican consumer who has evolved and adapted to an economic crisis that is not yet over, to become a “strategic, savvy buyer.”