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1st Taco Bell Cantina restaurant opens in Toa Baja

Taco Bell Cantina, the chain’s new flagship restaurant, recently opened in Toa Baja, bringing to the island a new urban and modern concept with unique offers in its category, restaurant owners said.

“With a
local investment of $1 million, Taco Bell Cantina will create 23 direct and
indirect jobs, and it is expected to stimulate even more commercial activity in
the area,” said Humberto Rovira, president of Encanto Restaurants, which
owns the franchise rights in Puerto Rico.

For now, there
are no other Taco Bell Cantina restaurants in the works for the island, this
media outlet confirmed.

Taco Bell introduced
the Taco Bell Cantina concept for the first time in 2015 in Las Vegas, Nevada
and has been expanding it through different markets in urban areas throughout
the U.S. mainland and Latin America.

Puerto Rico’s
1,700 square-foot restaurant joins other locations such as Las Vegas, Atlanta,
Manhattan, Chicago and Southern California that already have their own establishments.

“Taco Bell
Cantina represents the evolution of a brand that has been successful for
decades and that now seeks to meet the demands of a generation of consumers who
like to get together with their friends, share, socialize and have fun in a
space that represents them,” said Patricia Femenías, marketing manager of Taco
Bell in Puerto Rico.

Taco Bell Cantina
features a menu of beers and margaritas, as well as small plates created so
that consumers can share and try several alternatives in a group, “encouraging
the social experience of food,” company executives said.

“The design of
the restaurant incorporates art elements and an open kitchen that follows the
global design trend where the kitchen becomes an important focal point and the
work done there is displayed in a transparent manner, providing the consumer
with an additional elevated experience,” according to a description of the

The Taco Bell Cantina
restaurant is located in the retail area anchored by Walmart, off the Expreso
de Diego highway.

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This story was written by our staff based on a press release.

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