Under the slogan "Let hope grow," Walgreens launched a campaign Monday that establishes the analogy between the celebration of a rebirth after beating breast cancer and giving life to a tree by planting it to support the Susan G. Komen de Puerto Rico Foundation and its “5K Race for the Cure.”
Chevron Puerto Rico, which operates on the island under its Texaco brand, and its network of retailers, has joined the "Pumpkins of Hope" fundraising campaign to benefit St. Jude Children's Research Hospital.
In the last month, two major health and home care product manufacturers have joined forces with retailers to distribute a pair of glossy catalogs including hundreds of dollars worth of discount coupons, further fueling their use in Puerto Rico, where consumers have been feeling the pinch of relentless cost of living increases.