In-Brief

2nd Blossom Boutique lingerie shop opens

With this new space, Blossom responds to the need expressed by clients of wanting stores in other parts of the San Juan metropolitan area.

A second location of budding lingerie chain Blossom, owned by entrepreneur Nanette Rodríguez, recently opened at the Villas de San Francisco Plaza II mall in San Juan.

The 600 square-foot location joins the first store that opened in Guaynabo four years ago, responding to a growing demand for quality undergarments, said Rodríguez, who along with her husband Fernando Rodríguez have pushed the concept forward through their company NMR Investment Inc.

“The Puerto Rican woman continues to place importance to their underwear, both in variety and quality, making the correct fitting a priority,” she said. “The importance of using the perfect undergarment is recognized as the key to exalt the woman’s body, always achieving a better shape and feeling every day as if walking the red carpet.”

With this new space, Blossom responds to the need expressed by clients of wanting stores in other parts of the San Juan metropolitan area. The company will keep its 550 square-foot Blossom store at Suchville Gallery in Guaynabo. The small store concepts are meant to create a “cozy and welcoming space” for customers, she said.

This retail chain specializes in tailoring each undergarment for the specific customer, “so they can get the perfect item for their figure,” Rodríguez said.

Blossom sells a wide variety of brands, including Natori, Josie Natori, Spanx, Blush, PJ Salvage, Hanky Panky, Montelle, Affinitas, Le Mystere. Calvin Klein, Elle McPhersonn and Belabumbum, for pregnant customers.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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