Amazon, Bad Bunny drive new investment in Puerto Rico
Amazon Music has teamed up with Puerto Rican superstar Bad Bunny on a series of initiatives to support Puerto Rico’s economy, education and community development, using the momentum of his historic “No me quiero ir de aquí” residency at the Puerto Rico Coliseum.
The collaboration will culminate Sept. 20 with a special event, “No me quiero ir de aquí: Una más,” at the coliseum. For the first time, the residency will be broadcast live to global audiences on the Amazon Music app, Prime Video and Twitch.
The final show, held near the anniversary of Hurricane Maria, extends the residency that began in July and included nine concerts reserved exclusively for Puerto Rico residents.
Amazon said the partnership goes beyond music. It includes programs to expand education, disaster relief, agriculture and economic development.
One effort will provide technology resources and enhance STEM curricula for students and teachers, building on work by Amazon, Fundación Rimas and Fundación Good Bunny. Another program will expand food delivery and agricultural support to increase access to fresh produce across the island.
Economic growth is also a focus. Amazon is launching “comPRa Local,” a curated storefront on Amazon.com featuring Puerto Rican products, music and literature. A new “Hecho en PR” badge will identify locally made goods to give Puerto Rican businesses global visibility.
“Benito embodies the spirit of Puerto Rico, and together we’re creating a celebration that transforms his passion for the island into real impact for its people,” said Rocío Guerrero, director of music for Latin-Iberia at Amazon Music.
“By combining music, Amazon technologies, commerce, and community programs at scale, we’re engaging global audiences to this historic moment while strengthening Puerto Rican communities,” she said.
Bad Bunny’s team echoed the sentiment, underscoring the cultural impact.
“Puerto Rico is our home, and everything we do is shaped by the island and its people,” said Noah Assad, CEO of RIMAS Entertainment. “This collaboration is about more than music; it’s about honoring our culture and making sure the world not only sees Puerto Rico but also supports and invests in it.”
Amazon’s record on the island includes disaster relief dating to Hurricane Maria in 2017, when the company delivered tents, baby formula and emergency supplies using an Amazon Air flight for the first time. Since then, it has delivered more than 25 million relief supplies worldwide in response to 186 disasters.
“Having lived through many hurricanes personally as someone born and raised in Puerto Rico, I connect deeply to our work with communities,” said Abe Díaz, Amazon’s head of disaster relief. “Our collaboration with Benito to advance and enrich our community impact in Puerto Rico brings me similar pride, particularly as our efforts look to strengthen communities for generations to come.”
Amazon recently broke ground on its first last-mile delivery station in the Caribbean, a project expected to create jobs and expand delivery capabilities while supporting new driver opportunities through Delivery Service Partners. The company also maintains partnerships with schools, hospitals and community groups across Puerto Rico.
Fans will be able to access exclusive content leading up to the event, including Bad Bunny’s takeover of Amazon Music’s flagship Latin playlist, Platino, where he curated a tribute to Puerto Rico’s musical legacy.
A limited-edition vinyl of “Debí Tirar Más Fotos,” featuring photos from the residency, will also be available for pre-order beginning Sept. 20 on the Amazon Music app.
The livestream begins Sept. 20 at 8:30 p.m. Eastern time, streaming free on the Amazon Music app, Prime Video and Twitch.
