Puerto Rican consumers are clearly divided according to generations, with each reflecting unique sets of likes and tastes, as well as their own way of shopping. The commonality among all groups, however, is that they are increasingly more demanding, educated and sophisticated.
Puerto Rico’s pristine beaches and slew of entertainment options have long made it one of the most exciting destinations in the world. However, in recent years, the economy has presented a challenge that the tourism industry has addressed with creative campaigns.
Local wine aficionados in search for high-quality liquors now have a place to go find them, after the recent opening of Aficionado’s Wine & Spirits, a business in Guaynabo dedicated to managing superior, unique brands currently not represented in Puerto Rico.
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