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Blockbuster reportedly exiting Puerto Rico market

The Blockbuster store atop the Supermax on De Diego Avenue began its liquidation sale a week ago, according to a store employee. (Credit: Víctor Román)

The Blockbuster store atop the Supermax on De Diego Avenue began its liquidation sale a week ago, according to a store employee. (Credit: Víctor Román)

Movie and gaming retailer Blockbuster has spent the past three months quietly closing its stores in Puerto Rico, a market it could possibly be exiting by summer, this media outlet has learned.

Since January, the chain has closed several stores — in  Río Hondo and San Patricio — and a week ago it began liquidating stores in Caguas, Cupey, De Diego Avenue in San Juan, Plaza Carolina and Rexville Plaza in Bayamón.

Attempts to reach company executives were unsuccessful over the weekend.

However, during an informal round of the stores that are holding close out sales, this media outlet confirmed that most, if not all locations will be shuttered by August.

“Yes, we were told that this store will close by June 30 and all of the others will do the same by late August, after which Blockbuster will cease to have locations in Puerto Rico,” said one store employee at the De Diego store who spoke on the condition of anonymity.

The Blockbuster chain underwent a significant transformation about four years ago, when local franchisee BB Entertainment of Puerto Rico, LLC — headed by entrepreneur Susana Santamaría — invested about $1 million to purchase 13 locations from the Colorado-based corporation.

That transaction, which secured the Blockbuster operation in Puerto Rico and the U.S. Virgin Islands, markedly whittled down the chain’s presence from the 40 stores it had at the height of its success.

The entire inventory — movies, games and fixtures — are for sale. (Credit: Víctor Román)

The entire inventory — movies, games and fixtures — is for sale. (Credit: Víctor Román)

But tough competition from online movie streaming sites, $1-a-movie rental boxes, and a souring economy seemed to take its toll on the chain, which had already closed stores in Hato Rey, Isla Verde, Plaza del Norte in San Juan, Fajardo, Mayagüez, and Aguadilla.

The closings of local Blockbuster locations in Puerto Rico and the USVI mirror what has been taking place stateside, where parent company Dish Network announced in January plans to shutter 300 stores across the U.S. “soon.”

That will shrink the number of remaining stores down to 500 throughout the U.S. mainland; less than one-third of the 1,700-location operation Blockbuster had when Dish acquired it in a 2011 bankruptcy sale.

Author Details
Author Details
Business reporter with 29 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other segments of Puerto Rico’s economy.

1 Comment

  1. FishyLuv June 3, 2013

    I used to patronize the Blockbuster in Condado on a regular basis, but in the last two years or so they changed their focus so much that it was pointless to look for new releases there. By that I mean their section of “alternative” films kept growing, while their family and new release sections withered on the vine. When I went in to look for The Hobbit right after its release and found only four (!) Blu-Ray copies (all rented) and what had been the Blu-Ray New Releases section turned into yet another “alternative” section, I knew the handwriting was on the wall.


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