The most effective form of marketing is word-of-mouth. But people can’t spread the word about you and your small business if they don’t know you.
I was perhaps 19 years old the first time I came face-to-face with an Apple computer. It was a small, tan, square box with a monochrome screen smaller than any I had ever seen. I was a college student embarking on my new job as a “Mac lab” assistant. In comparison to the rest of my “techie” co-workers, I was a newbie … I had NO clue how to work those foreign-looking devices.
Right now, many communities are still feeling the aftermath of Hurricane Irene, including major floods in Puerto Rico. I can’t emphasize enough the importance of staying safe and listening to public officials. Flooding is still widespread and dangerous power lines are still down, so be sure to steer clear.
A Dow Jones/Factiva content provider since 2014
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