Op-Ed: Building loyalty through customer commitment
July 5, 2012
As a small business owner, today’s competitive market may be intimidating. If a competitor cuts prices or offers other incentives, you may feel tempted to do the same thing to hold on to your customers, even if it puts the stability of your business at risk.
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Op-Ed: Obamacare brings mixed impact for Puerto Rico
July 2, 2012
The United States Supreme Court upheld the Affordable Care Act (ACA) as constitutional. It is a major breakthrough for social justice in the United States.
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Op Ed: Saving on everyday shopping, a working mom’s point of view
June 5, 2012
As a mom to three kids — a teenager among them — keeping my finances in check while pleasing everyone’s needs and wants can be a tough balancing act.
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Op Ed: Plan ahead to keep customers coming back
May 29, 2012
Many articles have been written about the decline of customer loyalty, and how frugal buyers are putting a higher priority on price. Fortunately for small business owners, the repeat customer is far from becoming extinct. In today’s highly competitive environment, every necessary step must be taken to ensure the relationship with your customer doesn’t end at the point-of-sale.
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CNE: Rewiring Prepa doesn’t require ‘reiventing the wheel’
May 24, 2012
The surprising paralysis of the certification of the representatives of the public interest in the Puerto Rico Electric Power Authority’s governing body is the most recent example of an arbitrary system that has taken power with impunity and that self-reproduces at the expense of the best interests of the people.
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Op Ed: Customer service — Smaller is better
May 1, 2012
When it comes to providing value to customers, size isn’t everything — personalized service is.
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Taxpayers have choice of filing under new code, or as per 1994 provisions
April 10, 2012
On January 31, 2011, Puerto Rico enacted a new Internal Revenue Code (the “2011 Code”), which reformed the island's tax system, containing significant changes for individual and corporate taxpayers.
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Op-Ed: The power of ‘word-of-mouth’ marketing
March 28, 2012
Even in an age of modern and high-tech communication, the most powerful and effective means of generating new business is word-of-mouth. People turn to trusted friends or colleagues for recommendations regarding product or service providers.
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It’s better to give than to receive: The new rules for charitable contribution write-offs
March 21, 2012
As you are preparing your 2011 Puerto Rico tax forms, you are probably wondering which deductions are still allowed and which were eliminated. Well, if you are used to making charitable donations, you’re in luck!
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Women in business: SBA has the tools to help you succeed
March 19, 2012
Women-owned businesses are one of the fastest growing sectors of our economy and are growing at twice the rate than any other group in the nation.
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Navigating deductions: Does loss of principal dwelling qualify for tax break?
March 13, 2012
A deduction on the tax return is allowed for an unforeseen loss of the principal residence of a taxpayer incurred during the taxable year.
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Op-Ed: Setting the record straight
March 8, 2012
It really, really unnerves me whenever a journalist or talk show host — especially on the radio — while criticizing or making fun of a politician’s discourse, event or photograph in the news media, almost always identifies the action as a “public relations gimmick” or “public relations stunt.”
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Op-Ed: Government contracting 101: 5 winning tips
February 27, 2012
The Small Business Administration offers Puerto Rico small businesses tips on how to succesfully bid for federal government contracts.
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Level of influence: Traditional media on the web
January 25, 2012
“Primera Hora” is not the island’s best-selling newspaper, but it is the one with the greatest influence on the Internet. While “TránsitoPR,” which is not a traditional news outlet but a service that provides traffic information to other media and the public, has more influence on the Internet that all news stations on the island and several major circulation newspapers.
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Op Ed: Creating a successful marketing strategy
January 24, 2012
Sales and advertising are often associated with marketing. While these are an important part of marketing, there is a horde of other tools and tactics. These tools help to enhance your business’ attractiveness and customer visibility. Using these resources along with careful research and planning, help to yield a successful marketing strategy.
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