Edward Bernays, the father of public relations, published his book Propaganda in 1928. This text was considered innovative at the time and raises the importance of opinion leaders and persuasive messages to mobilize individuals, influence their behaviors and habits of speech. consumption. Twenty-one years later, George Orwell published the famous 1984, a dystopian novel set […]
On July 1, 2016, Puerto Rico decided to default on its General Obligations bonds, a credit protected by our constitution and debt which should have NEVER defaulted. Most of us realize the Financial Oversight and Management Board for Puerto Rico (FOMB) exists because our politicians could not avoid the financial crisis that led us to […]
It was the case that changed my public relations career. A loud thump woke me up from deep sleep that Thursday night. I was beyond exhausted when I put my preschoolers to bed that day. Our annual Halloween bash was only three days away and I had taken two days off from work to turn […]
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