Puma Energy officials announced Tuesday plans to implement the “Puma-e” initiative, a pilot program through which it will make available an eco-friendly, gasoline-ethanol blend fuel at 56 of its 235 gas stations in Puerto Rico.
Young & Rubicam unveiled Wednesday its new shopper marketing division, known as Labstore, through which it will develop strategies that “positively engage shoppers at the point of sale.”
With the intention of promoting the development of alternative renewable energy sources, Gov. Alejandro García-Padilla signed three executive orders Tuesday that establish an orderly plan that will gradually replace Puerto Rico’s high dependence on fossil fuel energy sources and set the rules for the use of new energy alternatives for the island.
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