About half of Puerto Rico’s population — split almost evenly between men and women between 25 and 39 years old — uses the Internet to work or socialize, according to the 2012 edition of the Sales & Marketing Executives’ “Digital & Mobile Behavioral Study.”
Badillo Nazca Saatchi and Saatchi was the big winner of this year’s 30th edition of the Cúspide awards honoring the island’s best advertising efforts. The agency swept the competition with 16 statuettes, plus the event’s highest distinction, the “Gran Cúspide,” for a social media campaign for the United Way about the dangers of stray bullets.
For each dollar invested in young participants of Boys & Girls Clubs of Puerto Rico’s programs, the island receives $2.86 in economic benefits, or a 186 percent return on investment, the nonprofit organization revealed recently after completing its first Social and Economic Impact Study for Puerto Rico.
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