A new generation is entering the management ranks of companies worldwide, and like previous generations, they will bring with them their own preferred ways of communicating and collaborating. A global study by Cisco revealed that the majority of these next-generation executives intend to depend heavily upon business-class video to connect with their teams, colleagues, suppliers, customers and prospects, as well as to help their businesses deliver new products and services.
The 2013 Cisco Global Young Executives’ Video Attitudes Survey gives insight into what management-track leaders aged 34 and under think about business-class video, which delivers high-quality, reliable, and highly secure lifelike video to users. Cisco commissioned Redshift Research to conduct the survey of more than 1,300 global respondents. Top findings include:
- Three out of five young executives say they will rely more heavily on business-class video during the next five to 10 years.
- 87 percent believe video has a significant and positive impact on an organization, citing benefits ranging from enhancing the experience of telecommuters to saving money on travel costs and even attracting top talent.
- 94 percent of those organizations with less than 400 employees value video as a way to break down language barriers in the increasingly global marketplace.
- 87 percent say they would choose to work for a video-enabled organization over a company that has not invested in business-class video communications, because the video-enabled organization “cares about using technology to fuel business growth.”
“The trend of using video to collaborate and communicate in the business is already a reality in Puerto Rico. The adoption of video in Puerto Rico is expected to grow by 50 percent over the previous year,” said Carlos Cintrón, t for Cisco. “This adoption is well marked in young companies and executives who use it to improve collaboration with customers, employees and suppliers.”