From left: Yandia Pérez, executive vice president of the PRMA, PRMA President Eric Santiago, and Keiko Yoshino, executive director for the Puerto Rico Blockchain Trade Association.
“Puerto Rican consumers have demonstrated a remarkable ability to adapt to economic challenges. Our data reveals a clear strategy of seeking value and efficiency in their purchases. However, external factors such as tariffs and the stability of the [Nutritional Assistance Program (PAN, in Spanish)] are critical and require attention.”
— Tatiana Irizarry‑Hilera, sales leader for NielsenIQ in Puerto Rico