“We were and are present during all the disasters that we have faced in the past years and we are now here for this,” said Juan F. Alicea-Flores, president of the trade group known as the CIAPR in Spanish.
“Puerto Rican consumers have demonstrated a remarkable ability to adapt to economic challenges. Our data reveals a clear strategy of seeking value and efficiency in their purchases. However, external factors such as tariffs and the stability of the [Nutritional Assistance Program (PAN, in Spanish)] are critical and require attention.”
— Tatiana Irizarry‑Hilera, sales leader for NielsenIQ in Puerto Rico