JetBlue unveils Isla del Bluencanto aircraft in Puerto Rico
JetBlue unveiled its newest aircraft livery, Isla del Bluencanto, at Luis Muñoz Marín International Airport, marking a tribute to Puerto Rico’s culture and ties with the airline.
The Airbus A320 design was created by Puerto Rican artist Juan Gutiérrez-Rovira, also known as The Stencil Network, and was selected in March through a public vote.
“Puerto Rico has been at the heart of JetBlue’s story since we launched service to the island in 2002, and we are honored to dedicate our newest special livery, Isla del Bluencanto, to this vibrant community,” said JetBlue President Marty St. George.
“Created by a homegrown artist as a tribute to the island, the design reflects Puerto Rico’s pride and heritage while reaffirming JetBlue’s deep and lasting commitment,” St. George said.
“Isla del Bluencanto is a celebration of Puerto Rico’s culture, history and people, and with this aircraft, we proudly carry a piece of the island wherever it flies, inspiring more travelers to discover this beautiful destination,” he said.
The design incorporates symbols of Puerto Rican identity. At its center is the jíbaro figure, displayed on the tail as a representation of resilience. Surrounding the image are depictions of tropical fruits and native flora, representing the biodiversity and joy embedded in the island’s daily life, the company said.
On the belly of the aircraft, the words “Somos Boricua” are painted as a declaration of identity and pride, visible when the plane takes off and lands.
“Designing Isla del Bluencanto has been an honor and an unforgettable experience,” Gutiérrez said. “Creating this design inspired by Puerto Rico is my way of paying tribute to the island where I was born and raised. I chose the jíbaro, fruits and flowers to reflect the richness of our culture and the pride of our people.”
“On the belly of the plane, I added the words ‘Somos Boricua’ along with our flag so there is no doubt about who we are and where we come from. My wish is for this plane to be a living symbol of Puerto Rico,” he said.
The unveiling event gathered community members, local leaders and JetBlue employees.
“We enthusiastically celebrate this JetBlue initiative, which elevates Puerto Rican culture and projects our destination through its designs and in the minds of travelers,” said Jorge L. Pérez, CEO of Discover Puerto Rico.
“No other place in the world offers an authentic Puerto Rican experience like ours, with its unparalleled fusion of flavors, music, dance, and history. JetBlue, as a close partner of our tourism industry, honors us with this cultural tribute embodied on one of its aircraft,” he said.
Earlier this year, JetBlue invited fans and customers to vote among three proposed designs by Puerto Rican artists. Gutiérrez’s submission was chosen, marking the second time JetBlue has dedicated a special livery to Puerto Rico, following Bluericua in 2018.
As part of the event, JetBlue partnered with the Ricky Martin Foundation on an initiative encouraging children to create their own tailfin designs, which were displayed at the unveiling. The airline also contributed to support the foundation’s programs for youth in Puerto Rico.
JetBlue has operated in Puerto Rico for more than 23 years and employs nearly 800 workers on the island. In December 2024, it opened its first crew base outside the continental U.S. in San Juan, starting with inflight crew and expanding this year to include pilots.
The airline will operate more than 45 daily flights this winter from San Juan, Aguadilla and Ponce.
