Discover Puerto Rico forms partnerships to reach Puerto Rican diaspora
June 21, 2021
The Puerto Rican diaspora is a critical audience for Discover Puerto Rico, which continually reaches this segment of the community, keeping it informed about entry requirements and the latest health and safety guidelines. To achieve ...
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Consumers exposed to Discover Puerto Rico’s media ‘88% more likely to visit’
June 17, 2021
Numbers from a variety of independent sources suggest that Puerto Rico is seeing the benefits of Discover Puerto Rico’s strategy, with a positive rebound in the island’s local tourism economy and many positive signs pointing ...
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Op-Ed: With persistence and support, adventure park earns worldwide fame
June 15, 2021
When ToroVerde was inaugurated in May 2010, many doubted it would be a success. And as it grew from idea to reality, we had to hear many “No’s.” But each one gave us more strength ...
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