Consumers exposed to Discover Puerto Rico’s media ‘88% more likely to visit’
June 17, 2021
Numbers from a variety of independent sources suggest that Puerto Rico is seeing the benefits of Discover Puerto Rico’s strategy, with a positive rebound in the island’s local tourism economy and many positive signs pointing ...
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Op-Ed: With persistence and support, adventure park earns worldwide fame
June 15, 2021
When ToroVerde was inaugurated in May 2010, many doubted it would be a success. And as it grew from idea to reality, we had to hear many “No’s.” But each one gave us more strength ...
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Tourism Business Council advises investing in Puerto Rico’s key visitor zones
June 10, 2021
The Tourism Business Council recommended promoting areas of tourist interest in Puerto Rico through the investment of federal money, to promote self-sufficiency and sustainable economic development. “It’s imperative that a portion of the federal funds ...
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