New car sales in Puerto Rico drop 17.8% in October
New car sales in Puerto Rico fell 17.8% in October, totaling 8,045 units compared with 9,788 in the same month last year, according to the United Automobile Importers Group (GUIA, in Spanish).
The latest figures extend a downward trend that began earlier this year following the implementation of new import tariffs.
“The October results maintain the downward trend that began with the implementation of import tariffs on automobiles in April 2025,” said José R. Ordeix, president of GUIA. “This contraction is mainly reflected from the second quarter onward due to the impact of the tariffs.”
The sedan category was the hardest hit, with full and medium sedans plunging 63.6% year over year. Mini compact and premium models also declined, falling a combined 45.6%. In contrast, minivans surged 194.7%, the only segment to post significant growth for the month.
Ordeix said retail demand dropped 19.2%, while fleet purchases rose 3.7%. The data suggest that consumers remain cautious amid rising costs and limited inventory, while corporate and rental fleet activity provided modest support to overall sales.
GUIA, a nonprofit organization founded in 2006, represents Puerto Rico’s automotive sector and advocates for policies that support market stability and consumer access.
The group said it continues to monitor the long-term effects of import tariffs on the island’s auto industry and broader economy.
