In-Brief

Nielsen offers ‘Category Management: Beyond theory’ seminar

nielsen-logoMarket research firm Nielsen Puerto Rico will offer a seminar titled: “Category Management: Beyond theory,” July 10-11 at 8 a.m. at the Conrad Condado Plaza hotel, the company announced.

The seminar is aimed for manufacturers, retailers and distributors from different industries that need to develop collaboration among business partners to establish solid commercial relationships and to maximize sales and profits in the long term. The workshop that will enable participants to learn about and understand the category management process includes theoretical and practical sessions as well as case study discussion.

Speakers Ramses Landaverde and Juan G. Torres, category management specialists for Nielsen’s Latin American region, will be sharing their knowledge and experience with the participants so they can identify opportunities in the market through a successful implementation of the tool with their products.

Space is limited and reservations are required. For more information, please call (787)756-0555 ext.4431 or email juan.rosario@nielsen.com.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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