The property entered the market at the end of 2020 as a new brand, competing with larger, long-established brands such as Hilton, Marriott, Hyatt and Sheraton.
“It was very disheartening to watch my sales team work diligently to book business and make major commitments only to let bureaucrats twiddle their thumbs, wondering if the island needs that business. It certainly created a lot of challenges over the past year, and I can’t say we’ve lost business just yet because it’s early in the day. But it’s a terrible precedent for our industry.”