Advertising creativity rewarded at Cúspide 2014 festival
May 5, 2014
J. Walter Thompson San Juan, Badillo Saatchi & Saatchi and DDB Latina were the runaway winners of this year’s 32nd edition of the Cúspide Festival, an annual awards competition sponsored by the Puerto Rico Association of Advertising Agencies.
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Popular gives clients free ads through new campaign
April 9, 2014
Popular Inc. announced Tuesday a new institutional campaign offering clients who use its Mi Banco services the chance to promote their businesses or entities for free through several outlets, bank officials said.
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Expert: Ad agencies must become their client’s allies
February 10, 2014
Author and publicist Tim Williams, who was in town last week to speak to members of the Association of Advertising Agencies of Puerto Rico, suggested that the industry must adopt a new mindset to become better allies to their clients in response to tightening budgers and changing landscapes.
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