Batanga Media, the Hispanic market’s largest digital media company this week announced its expansion into Puerto Rico, leverage investments in technology, products and content to “create significant value for advertisers and websites, while providing compelling content to online audiences across the island,” company officials said.
The Puerto Rico Tourism Company is throwing its support behind the government’s most recent attempt to define a permanent identity for the island by establishing a 15-member committee under the Economic Development and Commerce Department that would be in charge of creating and adopting a “national brand.”
A Puerto Rican advertising veteran will be traveling to the International Cannes Lions festival this summer to participate for the first time as judge in the 60th edition of the global competition, where local talent has already walked away with top honors.
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