Badillo Nazca Saatchi and Saatchi was the big winner of this year’s 30th edition of the Cúspide awards honoring the island’s best advertising efforts. The agency swept the competition with 16 statuettes, plus the event’s highest distinction, the “Gran Cúspide,” for a social media campaign for the United Way about the dangers of stray bullets.
With eight awards received during the XIX Festival Caribe, DDB Latina Puerto Rico walked away as one of the most awarded agencies in the region in the event that evaluated the best advertising work from 17 Caribbean countries.
The digitization of media outlets is changing the way people receive their information, which poses a virtually unavoidable challenge to advertising and media buying professionals to leap forward with the advances, or risk having their message fail.
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