With eight awards received during the XIX Festival Caribe, DDB Latina Puerto Rico walked away as one of the most awarded agencies in the region in the event that evaluated the best advertising work from 17 Caribbean countries. The agency ranked among the top ten most awarded at the festival held recently in Panama and became key for DDB to achieve the competition’s best score as a communications network.
DDB ranked eighth among agencies with the largest number of awards, grabbing three gold, three silver and two bronze, as well as five finalist prizes. In keeping with the development the agency has achieved in digital advertising, the mobile/social campaign developed for Unilever Puerto Rico’s Axe deodorant products took the gold award in the Internet Advertising category.
Meanwhile, the DDB Latina’s “Aliméntalos mejor” (“Feed them better”) campaign developed for Subway Puerto Rico was crowned the best in outdoor advertising receiving the top prize in this category. One of the main components of this effort, the garbage truck wrapped around with the image of a child whose mouth is the opening where waste is deposited, won another gold award in the billboard category. In addition, trashcans decorated as if they were children, received the silver award in the special advertising category.
Also on the list of winning campaigns is the print media effort for Amnesty International, which received two silver and one bronze awards.
The Festival Caribe was established in 1992 to stimulate the creative level of the countries comprising the region. Advertising agencies, advertisers, producers and independent agencies in Mexico, El Salvador, Honduras, Nicaragua, El Salvador, Dominican Republic, Puerto Rico, Colombia, Ecuador, Venezuela, United States (for Latin America and the Hispanic market), Guatemala, Costa Rica, Paraguay, Peru, Cuba, Bolivia and Panama participate in the competition.