Op-Ed: The lure and limits of advertising
December 27, 2011
Advertising is a basic and valuable marketing tool for any small business. But developing and placing an ad does not mean it will immediately generate more sales.
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Urban Train becomes mobile advertising vehicle
November 17, 2011
If you happen to see the Urban Train zip by looking like it has been the target of graffiti, fret not. Starting this week, the mass transportation system will begin pulling double-duty as a rolling billboard, with the addition of “wrap around” advertising.
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Tourism Company unveils new ’12 campaign at PRHTA convention
September 30, 2011
The Puerto Rico Tourism Company unveiled its promotions, marketing and public relations plans for the 2011-12 tourism season during a presentation Thursday before members of the Puerto Rico Hotel and Tourism Association.
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