Having the world’s longest holiday season will work in favor of Puerto Rico-based retailers as they face a 13% drop in shopping intention this year compared with 2019, according to results from “Santa’s List 2020,” the fifth edition of the annual holiday consumer survey done by advertising agency Arteaga & Arteaga. The last big drop […]
RVI Puerto Rico and Plaza Palma Real Shopping Centers won gold at the Global MAXI Awards 2020 in the “Launch” category for their “More For You” (“Más para ti”) campaign. More than 238 marketing campaigns were submitted, in which the Plaza Palma Real shopping center in Humacao won “for its commitment to quality and excellence […]
On an island where 52.3 percent of the population is female, there is no doubt that when it comes to driving the local economy, women are at the wheel, leveraging their considerable impact as market influencers and trendsetters.
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