Puerto Rico’s performance at this year’s Cannes Lions International Festival of Creativity — where it won a record 12 awards for locally produced campaigns — has set the bar high for the advertising industry, which is now looking to position the island at the forefront of global creativity.
The DDB Latina Puerto Rico advertising agency recently nabbed a Gold Lion in the Outdoor category at the prestigious Cannes Lions international creativity festival for the “Last Meal” campaign created for Amnesty International. The agency also received a Silver Lion in the Public Relations category for the initiative “The Morning After Pillow,” for Unilever’s Axe.
Family-owned industry Caribbean Produce has been recognized twice this month as distributor of the year and among Puerto Rico’s 100 outstanding companies, by the Marketing, Industry and Food Distribution Chamber (MIDA by its initials in Spanish), and the Puerto Rico Chamber of Commerce (CofC), respectively.
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