A&Answers: 87% of Puerto Ricans to watch Olympics as brands go for sponsorship gold
July 10, 2024
Some $5 million has already been invested in the pre-Olympic basketball tournament that took place on the island this week. #NewsismyBusiness
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What brands should know — and do — about cancel culture
January 2, 2024
Knowing how to manage a brand’s reputation and navigate the perils of cancel culture is a must for brands striving to survive and thrive in this environment. #NewsismyBusiness
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Influencer marketing’s influence to explode in coming years
December 29, 2023
Influencers are people with sizable social media followings who can influence their followers’ behavior as consumers. #NewsismyBusiness
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