Op Ed: The danger of playing blindly with your brand, the IHOP case
June 14, 2018
Plastic surgeries performed on brands occur in the imaginary, not in real life — like an actor who becomes unrecognizable. In the latter case, we know that only affects the person.
chat_bubble1 Comment
visibility1987 Views
SME study: 53% of P.R.’s adults scale back on purchases
October 28, 2016
More than half, or 53 percent of Puerto Rico’s adult population, confirmed in a recent study that they have stopped buying products or services because of the island’s economic situation.
chat_bubble1 Comment
visibility2709 Views
Corona heads Brandz Top 50 most valuable LatAm brands
September 26, 2014
For the second consecutive year, Mexican beer brand Corona has been named the most valuable brand in Latin America, according to the BrandZ Top 50 Most Valuable Latin American Brands 2014 ranking.
chat_bubble0 Comment
visibility4518 Views
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
