Flanked by members of his cabinet, lawmakers and private sector representatives, Gov. Alejandro García-Padilla signed a law Tuesday to begin taking formal steps toward creating permanent branding for the island, which is expected to be shielded from political changes or administrative whims.
The Puerto Rico Tourism Company unveiled Thursday its latest promotional campaign ¡Y nos fuimos! (“Here we go!”), an effort focused on promoting local tourism in Puerto Rico, while providing content for the rest of the world about the island’s beauty and current offers for international tourists.
“Follow2unfollow,” the Twitter-led campaign developed as a crime deterrent, won multiple Lion Awards recently at the Cannes Lions Festival in the south of France. The campaign, led by Starcom MediaVest Group Puerto Rico for the Puerto Rican government, won a Silver and a Bronze Public Relations Lions, a Bronze Promo & Activation Lion and a Bronze Media Lion.
A Dow Jones/Factiva content provider since 2014
Subscribe to our Dollars & Sense podcast!
