They emphasize e-commerce and early shopping strategies. #NewsismyBusiness
On an island where 52.3 percent of the population is female, there is no doubt that when it comes to driving the local economy, women are at the wheel, leveraging their considerable impact as market influencers and trendsetters.
As this year’s holiday shopping season kicks into high gear, a recent study by the Arteaga & Arteaga advertising firm revealed that this year consumers will be more astute in their purchases, mapping out budgets and taking advantage of attractive discounts.
GREY Puerto Rico just launched GREY Shopper, a specialized business unit for Shopper Marketing, a practice that focuses on developing experiences to bring brands and shoppers together.
The Federal Reserve Bank of New York will launch its “Survey of Consumer Expectations” next week, to provide timely information about consumer expectations and behavior through three categories: inflation, labor market and household finances, the agency announced Tuesday.
Puerto Rican consumers are clearly divided according to generations, with each reflecting unique sets of likes and tastes, as well as their own way of shopping. The commonality among all groups, however, is that they are increasingly more demanding, educated and sophisticated.
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