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Bad Bunny’s 30-show residency in Puerto Rico generated an estimated $200 million in direct economic activity.
Local consumer financial fragility will depend on companies’ ability to absorb costs before passing them to consumers, price sensitivity and the availability of substitute products. (Credit: 1000words | Dreamstime.com)
Consumer payment trends in Puerto Rico continue shifting toward mobile and tap-to-pay technologies, reflecting broader changes in shopper behavior.

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