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Shoppers in Puerto Rico increased spending and use of digital and contactless payments during Black Friday and Cyber Monday 2025, according to Visa transaction data. (Credit: Marek Uliasz | Dreamstime.com)
Tatiana Irizarry-Hilera, sales leader for Consumer and Marketing Insights, discussed consumer concerns reflected in the 2025 Puerto Rican Consumer Confidence Index.
Lymaris Otero, executive director of the Puerto Rico Retailers Association, discusses the holiday sales outlook during the group’s Retail Out of the Box 2025 event.
Bad Bunny’s 30-show residency in Puerto Rico generated an estimated $200 million in direct economic activity.
Local consumer financial fragility will depend on companies’ ability to absorb costs before passing them to consumers, price sensitivity and the availability of substitute products. (Credit: 1000words | Dreamstime.com)
Consumer payment trends in Puerto Rico continue shifting toward mobile and tap-to-pay technologies, reflecting broader changes in shopper behavior.

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