On an island where 52.3 percent of the population is female, there is no doubt that when it comes to driving the local economy, women are at the wheel, leveraging their considerable impact as market ...
As this year’s holiday shopping season kicks into high gear, a recent study by the Arteaga & Arteaga advertising firm revealed that this year consumers will be more astute in their purchases, mapping out budgets ...
GREY Puerto Rico just launched GREY Shopper, a specialized business unit for Shopper Marketing, a practice that focuses on developing experiences to bring brands and shoppers together.