consumer – News is My Business

May 18, 201701027

Study: Women ‘wield the power’ in PR consumer market

On an island where 52.3 percent of the population is female, there is no doubt that when it comes to driving the local economy, women are at the wheel

November 28, 20160968

P.R. consumers more savvy, shopping later in season

As this year’s holiday shopping season kicks into high gear, a recent study by the Arteaga & Arteaga advertising firm revealed that this yea

July 14, 20160997

GREY P.R. launches ‘Shopper Marketing’ business unit

GREY Puerto Rico just launched GREY Shopper, a specialized business unit for Shopper Marketing, a practice that focuses on developing experiences

January 8, 20142619

New York Fed to launch consumer expectations survey

The Federal Reserve Bank of New York will launch its “Survey of Consumer Expectations” next week, to provide timely information about consumer

July 7, 20110602

Consumer X-Ray: Preferences defined by generation; younger shoppers price conscious

Puerto Rican consumers are clearly divided according to generations, with each reflecting unique sets of likes and tastes, as well as their own way of