Study: Women ‘wield the power’ in PR consumer market
May 18, 2017
On an island where 52.3 percent of the population is female, there is no doubt that when it comes to driving the local economy, women are at the wheel, leveraging their considerable impact as market ...
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P.R. consumers more savvy, shopping later in season
November 28, 2016
As this year’s holiday shopping season kicks into high gear, a recent study by the Arteaga & Arteaga advertising firm revealed that this year consumers will be more astute in their purchases, mapping out budgets ...
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GREY P.R. launches ‘Shopper Marketing’ business unit
July 14, 2016
GREY Puerto Rico just launched GREY Shopper, a specialized business unit for Shopper Marketing, a practice that focuses on developing experiences to bring brands and shoppers together.
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