Puerto Rico is preparing to welcome 71 groups that will be on the island in February and March to carry out their winter meetings, conventions and conferences that could translate into a $20 million direct benefit to the economy, Meet Puerto Rico President Milton Segarra said Wednesday.
Puerto Rico has been selected to host 96 events including, conferences, annual meetings and sports activities for this winter season. This represents an estimated 40,894 room nights and a total direct spending of $23 million into the local economy, Meet Puerto Rico President Milton Segarra said Monday.
Destination Marketing Organizations such as Meet Puerto Rico need to focus their agendas on three specific areas to capitalize on growth opportunities within the travel and tourism industry, an expert in the field said Wednesday, citing the results of a recent study.
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