Old school, traditional public relations practices are dead, and have been for sometime now.
Eventually if you want quality journalism, readers will have to pay for it. News outlets that rely solely on digital advertising revenue will not be able to sustain their business model much longer.
SembraMedia, a nonprofit that supports entrepreneurial journalists, in partnership with Omidyar Network published “Inflection Point,” the most comprehensive study to date on the growth, impact, and threats to independent digital media in Latin America.