Once upon a time, tourism in Puerto Rico meant just one thing: the beach. Recently, thanks to the promotional talents of Discover Puerto Rico and operators with vision, a second tourism frontier emerged and solidified on the island: exciting experiences and adventures in municipalities away from the beach, with Toro Verde leading the pack. The […]
The U.S. Centers for Disease Control and Prevention (CDC) has downgraded the risk of contracting COVID-19 in Puerto Rico to Level 2, or “moderate.” This means that individuals who are fully vaccinated may travel to the island without restrictions, Discover Puerto Rico confirmed. “The news bodes well for Puerto Rico’s tourism industry, which is already […]
Discover Puerto Rico is focusing on strategies to help stabilize the island’s economy through tourism and “drive visitor-powered employment and revenue to new records,” as per its 2021-22 Strategic Marketing Business Plan. The 109-page report calls for surpassing 2019 visitation numbers, increasing average daily rate (ADR) for hotel rooms, and attracting a more “conscientious traveler” […]
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