DDB Latina Puerto Rico/EJE Sociedad Publicitaria recently added the Coca-Cola brand as well as Open Mobile to its roster of clients, after competing successfully for both clients, the agency announced Tuesday.
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QUOTE OF THE WEEK:
“After 10 years of Act 247-2015 [Law for the Promotion of Reusable Bags and the Regulation of the Use of Plastic Bags], we must seriously examine whether public policy has produced the expected effects.
We need to see the full picture: protecting the environment, weighing costs for consumers and ensuring viability for retailers. Our duty is to consider amendments or new strategies that bring a fair and effective balance for Puerto Rico.”
— Sen. Nitza Morán, chairwoman, Puerto Rico Senate Committee on Economic Development, Small Business, Banking, Commerce, Insurance and Cooperativism
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