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Mariel Arraiza, Rafael Ithier, and Eduardo Negrón offer details of Popular's new ad campaign, as member of El Gran Combo look on.
In-Brief
BPOP launches campaign advocating hope
Michelle Kantrow-Vázquez August 22, 2011

Banco Popular recently launched its newest institutional effort through which it seeks to inspire island residents to move forward and pursue their dreams through positive actions.

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QUOTE OF THE WEEK:

“In today’s environment of heightened uncertainty, consumers are encouraged to prioritize financial prudence, disciplined expense control and effective budgeting to mitigate further stress on their finances.

 

A ‘wait-and-see’ approach may serve the Fed, but not consumers.”

 

— Leslie Adames, director of analysis and economic policy, Estudios Técnicos

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