At a forum hosted by the Pharmaceutical Industry Association, reporters and health experts discussed transparency, misinformation and the need for more compassionate storytelling. #NewsismyBusiness
The event noted the growing urgency for strategic investment and policy reform that could lead to a more resilient and equitable health care system in Puerto Rico. #NewsismyBusiness
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QUOTE OF THE WEEK:
“The economic storm and changes in consumer behavior demand a more empathetic and transparent approach. Success for 2025 and beyond will lie in companies’ ability to build trust and offer genuine value.”
— Tatiana Irizarry, NielsenIQ’s commercial leader in Puerto Rico
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