The Puerto Rico Tourism Company on Wednesday reported $6.6 million in hotel room tax collections in January, representing a 16.6 percent increase when compared to the same month in 2012, agency Executive Director Ingrid Rivera-Rocafort said.
The Puerto Rico Tourism Company is throwing its support behind the government’s most recent attempt to define a permanent identity for the island by establishing a 15-member committee under the Economic Development and Commerce Department that would be in charge of creating and adopting a “national brand.”
New luxe hotel properties, a higher return for investors, and greater satisfaction by cruise passengers visiting the island are spelling out a brighter outlook for Puerto Rico's tourism industry, according to Tourism Co. Executive Director Luis Rivera Marín.
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