Kia Motors Puerto Rico is giving customers another reason to want to own one of its vehicles, by introducing its “WOW Card,” which gives participants the chance to save up to 50 percent in more than 1,000 establishments islandwide. The card opens the door to participation in the “Kia Contigo” loyalty program.
As a small business owner, today’s competitive market may be intimidating. If a competitor cuts prices or offers other incentives, you may feel tempted to do the same thing to hold on to your customers, even if it puts the stability of your business at risk.