In-Brief

Kia Motors Puerto Rico launches ‘WOW’ discount card

Kia Motors Puerto Rico is giving customers another reason to want to own one of its vehicles, by introducing its “WOW Card,” which gives participants the chance to save up to 50 percent in more than 1,000 establishments islandwide. The card opens the door to participation in the “Kia Contigo” loyalty program.

“At Kia we see our customers as part of our family, which is why aside from offering them the quality and reliability of our vehicles and service, we look for options to help them in every moment of their life and that make us part of it,” said Abiezer Rodríguez, commercial director of Kia Motors Puerto Rico. “With this in mind, we decided to create this card, which can save users as much as $3,000 a year, and can be used to buy everything from from food to over-the-counter medication.”

By presenting the card at participating establishments, WOW Card customers are eligible to receive instant savings and discounts — 10 percent off in original parts and labor and 15 percent off on maintenance accessories for Kia vehicles; up to 20 percent in restaurant discounts; as well as savings on beauty, clothing, shoes, entertainment and more.

WOW Cards will be issued to customers who buy a Kia vehicle starting today at any of the automaker’s 14 authorized dealers. Current Kia customers can apply for the card upon taking their car in for maintenance or repairs at the dealers. More information about the loyalty program is available at: www.kiawowcard.com.

Author Details
Business reporter with 25 years of experience writing for weekly and daily newspapers, as well as trade publications in Puerto Rico. My list of former employers includes Caribbean Business, The San Juan Star, and the Puerto Rico Daily Sun, among others. My areas of expertise include telecommunications, technology, retail, agriculture, tourism, banking and most other areas of the economy.

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