The Puerto Rico Sales and Marketing Executives Association (SME, in Spanish) has opened the call for this year’s Excellence in Marketing awards, urging brands to participate in the different categories. Early-bird discounts will be offered for registrations submitted before Aug. 31, with the final submission deadline set for Sept. 17. Campaigns and initiatives are submitted […]
DDB Latina Puerto Rico presented a comprehensive diagnostic about the effects of the pandemic and the road to recovery, during a second virtual event. Les Binet, a global expert on marketing effectiveness, offered his recommendations and predictions, and provided a framework for brands to follow. “The pandemic represents a before and after for the world […]
The year-end shopping season has begun for online retailers and if they did not prepare their strategies for the high season on time, they run the risk of losing out to the competition. Next are some of my recommendations that can help online businesses have a successful selling season. Excellent customer service Retailers should take […]
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