DMO adopts ‘Discover Puerto Rico’ as official name
July 17, 2018
“Discover Puerto Rico” has been adopted as the island’s destination marketing organization’s new name, and was unveiled during the Destinations International Annual Convention.
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Op Ed: The danger of playing blindly with your brand, the IHOP case
June 14, 2018
Plastic surgeries performed on brands occur in the imaginary, not in real life — like an actor who becomes unrecognizable. In the latter case, we know that only affects the person.
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DMO chief to speak about the entity as ‘vehicle for progress’
May 24, 2018
Brad Dean, CEO of the island’s Destination Marketing Organization, will discuss the direction that promoting Puerto Rico will take to members of the Puerto Rico Hotel and Tourism Association during an industry luncheon May 31.
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